8 Key Points that will help find the best e-commerce agency for your brand

article by Elizabeth Chalarca Posada

Do not be afraid to ask for help when you need it. Part of being a successful leader is having the ability to choose the team that best suits your company.

When the person or agency you hire is not part of your payroll and you have an e-commerce business, you have to be much more cautious.

You must find someone who understands the essence of your brand, who knows how to listen and be attentive to your needs; in addition, you need a person who provides support at all times and does not leave you hanging when a problem arises.

A good agency not only has a solid foundation in digital experience, but also excels in online sales. A company that can offer consulting on how to adapt the internal processes to your e-commerce channel, has professional and sufficient experience to complement and integrate all your services.

When you work with people outside of your business, it can be a little complicated for them to understand exactly what you need, since they are not full-time employees who are experienced with your line of work and know the reality of your brand. That's why I want to share with you 8 keys that you should keep in mind when hiring an agency for your e-commerce business.

8 key points to find the best e-commerce agency

1. Portfolio

It is the cover letter of any digital marketing company. Successful agencies will be happy to share with you the results achieved with other clients and will want to show you why they are the best option for you. Your mission will be to analyze if the results obtained are similar to what you are looking for.

2. Experience in your industry

Each industry has its own essence, its own style, its own market niche; it is not the same to sell computers as to sell jewelry. Each industry also has its own way of communicating and of course selling. Find an agency that understands what you do, who your audience is and knows how to sell them. There are endless options, do not put your image at risk with a company that does not know your product or service, look for one that has experience and do things right.

3. Team

This is one of the most important aspects when hiring an agency, since they are people who will work hand in hand to achieve results. Do not talk only with the manager; take the time to meet everyone involved in the project. Make sure they are proactive, have experience in what they are doing, look for a creative and professional team.

4. Process

Working with a clear methodology makes the process run in a more orderly manner and also allows everyone involved in the project to know exactly what to do. Designing a method that responds to the needs of the client generates the delivery of optimal results at a higher level.

5. Communication and advice

It is important that you be clear and detailed with your requirements and that the agency you choose listens to you; make sure the team you hire is not afraid to ask and inquire. You need to work with a company that is in constant communication with you, to advise when an inconvenience arises and that even when the project is finished the team is there in case something does not go as expected. Good communication is the key if you want to have efficient results.

6. Time

Do not expect an agency to do its work in record time or to meet the results you expect in a couple of days. Consistency and dedication are an essential part of reaching goals. However, consider working with a company that does not procrastinate its tasks, that is efficient and complies with delivery times. Remember that time equals money.

7. Pricing

No professional gives his knowledge for free, but having the highest price is not synonymous with being the best. Do not choose an agency based only on how much they charge for their services, choose one that does its job well and fits your budget, even if you have to pay a little more, do it if the results are worth it.

8. Results

The best references you can have of a company you want to work with are the results they have obtained. If you are going to invest money working with someone external to your business, you must be sure that this agency can meet and exceed your expectations. Look for information, recommendations and references from previous clients. Do not hire someone who offers you services based only on promises.

Final Thoughts

I hope this list has helped you to clarify how to choose the perfect agency for your e-commerce business. There are too many options on the market, look for the one that is most convenient for you and will help the growth of your brand.

If you want to know more about our team and experience, make an appointment with us and together we can build the shop of your dreams.